In the personal training sector, your relationship with your clients will be uniquely strong and close – this is due to the transformational experience of your client journey. Close bonds create powerful word of mouth networks, but you also need to think about “new business” opportunities at the same time. Therefore, we have decided to write an article for personal trainers and how they could grow their businesses by following five key steps to help boost their businesses in 2020.
Spending upwards of an hour with an individual, helping and guiding them towards their own personal goals on a transformational journey is a central part of the rewarding nature that encapsulates a career in personal training. But forward momentum with your clients is only half of the story. Your business also needs momentum to help drive profitable growth. Let’s find out what you can do to help drive business growth in your personal training company.
One – Have A Simple To Navigate Website
This is basic in terms of developing a marketing presence for your business. The facts are simple enough to understand. 46% of Google searches are predominantly based on accessing local information. This means that a functional website that is easy to navigate would be useful in driving search traffic relating to local people searching for local personal trainer services. You don’t need to spend a fortune – you can use free services with additional premium features like Wix – to create a website within ten minutes without any technical experience or understanding. You can upload your website to Google for free as well.
Two – Use Testimonials for your Personal Training Business
Testimonials are a brilliant way of utilising your current client base to help win new business. The power of testimonials lies in the potential to help build trust with would-be clients. They can access your website, read your testimonials and from that think, “yes, I want to use this personal trainer”. If you are new and don’t have many testimonials, why not use the power of freebies to help win over some new testimonials. Offer free sessions in exchange for a testimonial. Once, you’ve got a handful, you can post them on your website.
Three – Use Social Media To Help Drive A “Recommend A Friend” Viral Campaign
Create a Facebook page for your personal trainer business. Then add your testimonials and website details then get your current friends to “like” the page and ask them to share it within their own Facebook network. Ten people sharing it will help your page to be seen by x100 new potential clients. Then use a “recommend a friend” discount with your current clients to use social media to share your services. If they can get a friend to engage and sign-up to your services, then you get a discount on their next session or a free session. Reward-driven word-of-mouth social network marketing can help small businesses flourish.
Four – Always Think About “The Personal Touch”
Personal training services are uniquely bespoke. They identify individual issues and the roadmap to success is highly personalised. However, another dynamic is that the customer service each client receives means your client’s happiness is rooted in developing positive client relationships. Excellent and personalised customer service can help drive positive marketing and business success. If they feel like you are putting them first with personalised training plans and personalised catch-up sessions and friendly mid-week WhatsApp catch up messages, you make the engagement a central tenet of the relationship and this helps drive positive brand engagement.
Five – As A Small Local Business, Connect With Other Small Local Businesses
Why not approach that small local gym and see how your services help to dovetail with their business – a win/win for both parties. Engage with local businesses, offer a discounted personal training service to small local businesses to offer to their own staff. Staff benefits are important, and you could leverage this to help drive new client business.
Why not get in touch with Prestige Business Management today? We can help personal trainers set up their PT businesses – we can help you with self-employment issues, accountancy issues, and marketing support to help make sure your business is a success. Call us today on 0203 773 2927 to find out more.